When creating a logo for your company, you are creating much more than you might think. This all-identifying logo will represent your brand in a matter of a second. It tells people what your company is about and the ideals you bring with it. It can tell customers if you’re loyal, modern, hip, earthy, playful or fun. It can give your brand personality. So…it’s important to have a logo that speaks to your brand, your personality and ultimately, your audience. No biggie.
No matter how many times you tell someone not to judge a book by its cover, they almost always do. Good design is important. It can help your business grow.
Whether you need illustrations for social media or a print ad, your business needs a graphic designer you can rely on to get the work done the right way, when you need it. And what better way to have an experience graphic designer, at your fingertips, whenever you need them, so you can focus on running your business.
In a recent conversation with a senior director at a financial company, I was told, “I think our managers will have a hard time seeing the value of branding—they see marketing as a cost center, not a driver of sales.”
Hold it. What?
Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help you share your story with the world.
From part-time web and graphic designers to experienced branding gurus, there is a lot to consider when selecting a branding agency.
So, how do you sift through your options and find the group that’s right for you? Here are a few tips to help you get started…