When creating a logo for your company, you are creating much more than you might think. This all-identifying logo will represent your brand in a matter of a second. It tells people what your company is about and the ideals you bring with it. It can tell customers if you’re loyal, modern, hip, earthy, playful or fun. It can give your brand personality. So…it’s important to have a logo that speaks to your brand, your personality and ultimately, your audience. No biggie.
What Your Colors Says:
Red: energetic, sexy, bold
Orange: creative, friendly, youthful
Yellow: sunny, inventive, optimism
Green: growth, organic, instructional
Blue: professional, tranquil, trustworthy
Purple: spiritual, wise, evocative
Black: credible and powerful
White: simple, clean, pure
Pink: fun and flirty
Brown: rural, historical, steady
What Your Font Says:
Just like the color, the typeface or font you use affects perceptions of your company.
Serif: – Comforting & Traditional
Sans-Serif: – Modern & Clean
Script/Handwriting: – Creativity & Elegance
To Symbol Or Not Symbol?
It isn’t necessary to have an icon or symbol as part of your your logo, it ultimately depends on who you are as a company, your audience and more. There are pros and cons to using symbols in logo design:
A symbol doesn’t depend on text, so it can be recognized in any language, and that can help extend your brand’s reach.
If you’re thinking about mobile marketing and about designing an app for your business, a visual symbol will translate easily into an icon on a touchscreen device.
Certain icons and symbols vary in meaning across cultures (for example, some people see owls as signs of wisdom, while other associate owls with death, and you really don’t want to mix those ideas in a logo). Make sure your symbol and your target market carefully.
A brand has to have significant popular culture influence in order for its symbolic logo to be recognized without the help of any text. This means that a symbol-only logo might not serve the needs of small businesses.
Let’s use Starbucks logo for example. This memorable symbol is one of most recognized business logo designs that’s adored by coffee lovers from across the globe.
The original Starbucks logo was the image of a “twin-tailed mermaid”, or siren. Greek mythology has it that sirens lured sailors to shipwreck off the coast of an island in the South Pacific, also sometime referred to as Starbuck Island. The logo was used by the original Starbucks founders to lure coffee lovers from everywhere.
And in all aspects of logo design, it’s important to make sure your logo can be shared and reproduced on a wide variety of advertising materials including websites, print, and more. Your logo is your brand, and having a brand symbol that translates well across multiple mediums is an important part of sharing what your company has to say.
Want to discuss more about creating a logo? Or recreating and redesign your logo? Let’s chat!