When creating a logo for your company, you are creating much more than you might think. This all-identifying logo will represent your brand in a matter of a second. It tells people what your company is about and the ideals you bring with it. It can tell customers if you’re loyal, modern, hip, earthy, playful or fun. It can give your brand personality. So…it’s important to have a logo that speaks to your brand, your personality and ultimately, your audience. No biggie.